Enter If You Dare
Sharing the Spooky Fun
As we embrace the spirit of the season, we were excited to be hosting our second social event - this time bringing together fans, influencers and customers. It might have been September but as far as we are concerned as soon as 1st September comes round, Spooky Season is in session!
Would you believe us if we told you that we only completed the setup just 30 minutes before the first guests arrived 😮💨 It was definitely worth it!
Set in Dirty Martini, Birmingham, the setting was the perfect atmosphere with its low lighting, high ceiling, in house photo booth and two separate spaces which meant we were able to have a party area and a display/shop area separate.
As this was to be a Fancy Dress, we wanted to make sure that the decor enhanced the Halloween mood! We went for a subtle approach from the individual lights and webbing table cloths, to the hanging shadows of witches and bats from the ceiling, all under the shroud of lightly dispersed smoke. To add a bit of fun, we even had a Mystery Touch and Feel Box and seeing peoples reactions to zombie brains (jelly) cut off fingers (hot dogs) and other creepy slimy items!
However, our main display on the ground floor was anything but subtle, especially with two giant Mickey Mouse Light Up Pumpkins on either side, it couldn't be missed!
It was a great focal point for guests to have their photos taken and to see a selection of the newest Halloween themed Loungefly, which had only just arrived in stock a couple of days before so most people hadn't seen them in real life. There was a moment when slowly, one by one, people were disappearing and it was then they realised we had opened up the area upstairs. This is where all the Loungefly excitement was!
From Beetlejuice to The Skeleton Dance, Nightmare Before Christmas to Goosebumps, we had a wide range of fandoms in different forms of Loungefly merchandise from Hoodies to Mini Backpacks - some even glowed in the dark or lit up! The atmosphere in this area throughout the evening was buzzing with excitement and this made our night - seeing fans and customers who love the brand as much as we do!
Of course, as it was fancy dress, we had to have a little competition! We had categories from Most Villainous to Most Creative and it was very hard to choose! Here's are winners, aren't they a great bunch 😊
The night continued until late and it was great fun for us to meet fans and customers who love the brand as much as us - there was ALOT of talking, dancing, drinking and eating and we loved every minute of it!
Heres to next year - any thoughts of when in the year and what theme let us know please!
Thank you for all the support and loungefly love!
LFLovers Team
📷 Thanks to Mustard Yellow Photography for capturing this event for us!